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It was 8:00 AM on a Sunday in April. Three of TaylorMade’s leading product experts and Tour representatives had just arrived at The Bear’s Club in Jupiter, Florida for equipment testing after making a cross-country flight.

Positioned on the range of the gorgeous private club, Keith Sbarbaro (VP of Tour Operations), Brian Bazzel (Senior Director of Metalwoods Creation), and Eric Loper (Director of Golf Ball R&D) were set up for an in-depth equipment fitting with one of the world’s best and most accomplished golfers, Rory McIlroy. At the time, McIlroy was in the final stages of making a major decision regarding his commitment to new clubs and a new golf

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