TaylorMade Golf Introduces the New Family Of SIM2 Fairways and Hybrids
THE EVOLUTION OF V STEEL, TAKING CG LOWER TO DELIVER A HIGHER LAUNCH
BASINGSTOKE, Hants. (January 19, 2021) – TaylorMade Golf, the industry leader in innovation and technology, today announced the all-new SIM2, SIM2 Max and SIM2 Max•D fairway woods. In addition, the company unveiled its expanded hybrid offerings with the Tour-inspired SIM2 Rescue and SIM2 Max Rescue.
SIM2 TITANIUM, SIM2 MAX AND SIM2 MAX•D FAIRWAYS
The resurgent momentum of V Steel™ propelled the original SIM fairways to reset industry standards. For 2021, TaylorMade focused on refining that breakthrough technology to drive centre of gravity lower to promote enhanced forgiveness and optimal launch conditions.
In the world of golf club engineering, we fight for millimeters because those small changes can lead to big results. With the SIM2 Titanium fairway, we repositioned CG a mere 12.1mm from the ground. That delivers a CG projection that’s absolute centre face along with increased MOI for more forgiveness compared to last year’s model. We’ve gone lower across the entire line of 2021 fairways, so golfers can go even higher.
BUILDING ON THE BEST
Improving upon all the elements that made SIM fairways a leader in distance, TaylorMade added a new level of forgiveness in SIM2 Titanium, SIM2 Max and SIM2 Max•D fairways. Powered by the iconic V Steel design that promotes enhanced turf interaction and playability from various lies, improved weight distribution delivers pinpoint CG projection for optimal MOI and launch properties.
The more compact SIM2 Titanium fairway features a 170cc pear shaped head for a Tour-inspired look at address while still maintain a generous face size – combining properties of playability and forgiveness. It features a lightweight carbon construction with the revolutionary ZATECH Titanium Face and a heavy 80g steel sole weight. The strategically positioned weight creates an ultra-low CG that creates 5% greater MOI than its predecessor.
With progressive face sizes for strategic forgiveness, the SIM2 Max fairway has a larger 190cc footprint and with a face constructed from strong C300 steel. Also featuring the reinvented V Steel for exceptional versatility from all lies, the SIM2 Max has refined weighting designed for forgiveness, higher launch, and peak trajectories.
Using data collected during the development of Twist Face, which shows the correlation between handicap, mis-hit dispersion and the need for draw-bias equipment, the 195cc SIM2 Max•D has been optimised for forgiveness with the largest head and face area in the current family of fairways.
Matching the aesthetics of the SIM2 driver family, the carbon crown and contrasting chalk colour help frame the ball at address and improve alignment.
