Marin Cilic signs Long-Term Contract for HEAD Apparel and Footwear

Kennelbach, September 2020:

HEAD, the global sports performance brand has signed a new long-term contract with 2014 US Open champion Marin ČILIĆ, extending the successful relationship into two new categories: Apparel and Footwear. ČILIĆ, who joined the HEAD Pro Player Team in 2008, decided to switch to the SPRINT PRO tennis shoe and the HEAD Sportswear PERFORMANCE LINE after a productive development process with the team at HEAD. “Both shoes and apparel are fantastic,” says Marin. “The Performance Line keeps its promise of delivering high functionality and athletic designs, while the Sprint Pro is incredibly flexible, yet also comfortable and stable. It is really all a tennis player can ask for.” Commenting on an increasingly competitive product portfolio available in all categories, HEAD CEO Johan Eliasch adds: “I am proud to extend the scope of our relationship with Marin.”

SEARCHING FOR THE PERFECT SHOE – AND FINDING THE SPRINT PRO

The team at HEAD knew that ČILIĆ, who is 1,98m (6 ft 6 in), needed a lot of support during long rallies, while retaining the agility to finish the point. The Sprint Pro, a lightweight shoe with Deltra-Straps for lateral stability, delivered against both of these requirements. “I really appreciate the out-of-the-box comfort of the Sprint Pro,” says ČILIĆ, “After ten minutes on the court I could already feel that it suited my game, especially due its low-to-the ground, fast feel. That first impression has matched my experience with the shoe, even in long matches, where it has proven to be extremely reliable.”

A PERFORMANCE LINE WITH A UNIQUE ČILIĆ TWIST

“We are very excited to see Marin in the HEAD Sportswear Performance Line at all ATP tournaments, effective immediately,” says Roman STEPEK, VP HEAD Sportswear. “Being close to and receiving feedback from a professional player on the Tour allows us to improve our collection with the highest ambitions in mind.” The Performance Line is ideal for athletes who seek the perfect combination of functionality and elegant designs. HEAD decided to extend the line by adding a unique outfit that features colors and elements of the Croatian flag to reflect ČILIĆ’ roots. Completing the portfolio, a red t-shirt was developed for his team, complete with a combination of Marin’s brand and the HEAD Sportswear logos.

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ABOUT HEAD TENNIS

HEAD TENNIS, a division of HEAD UK Ltd, is a global provider and marketer of premium branded tennis apparel, footwear, balls and equipment. Since its launch in the 1960s when HEAD founder Howard Head first introduced the aluminum racquet, HEAD TENNIS has consistently delivered innovative engineering and performance-driven products to athletes of all competitive levels. Many of today’s top and future ATP and WTA players such as Novak Djokovic, Alexander Zverev, Marin Čilić, Sloane Stephens, Bianca Andreescu and Cori Gauff are part of the HEAD TENNIS family.